Filters, Facets, and the Foundations Beneath
Between 58% and 78% of ecommerce sites have mediocre search UX. The visible problems are just 10% of the story. The real issues sit below the waterline.
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Thoughts & Insights
Reflections on UX design, user research, and the craft of building products that people love to use.
Between 58% and 78% of ecommerce sites have mediocre search UX. The visible problems are just 10% of the story. The real issues sit below the waterline.
What should be a simple transaction requires more thinking than the task deserves. Bret Victor's Magic Ink framework helps explain why.
What users ask for and what they actually need are often different things. The real job isn't to take orders. It's to interpret.
When I started learning UX, personas were presented as essential. But the more I looked into them, the more I started to wonder whether they actually help us understand users at all.