Reading Between the Clicks: Designing for What Users Actually Want
What users ask for and what they actually need are often different things. The real job isn't to take orders. It's to interpret.
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Posts about user research methods, techniques, and insights for understanding what users really need.
What users ask for and what they actually need are often different things. The real job isn't to take orders. It's to interpret.
When I started learning UX, personas were presented as essential. But the more I looked into them, the more I started to wonder whether they actually help us understand users at all.