Filters, Facets, and the Foundations Beneath
Between 58% and 78% of ecommerce sites have mediocre search UX. The visible problems are just 10% of the story. The real issues sit below the waterline.
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Exploring the mindset and strategies behind building products that truly serve user needs.
Between 58% and 78% of ecommerce sites have mediocre search UX. The visible problems are just 10% of the story. The real issues sit below the waterline.
What users ask for and what they actually need are often different things. The real job isn't to take orders. It's to interpret.
When I started learning UX, personas were presented as essential. But the more I looked into them, the more I started to wonder whether they actually help us understand users at all.