Filters, Facets, and the Foundations Beneath
Between 58% and 78% of ecommerce sites have mediocre search UX. The visible problems are just 10% of the story. The real issues sit below the waterline.
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Reading Between the Clicks: Designing for What Users Actually Want
What users ask for and what they actually need are often different things. The real job isn't to take orders. It's to interpret.
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What I've Learned About UX Personas (And Why I'm Skeptical)
When I started learning UX, personas were presented as essential. But the more I looked into them, the more I started to wonder whether they actually help us understand users at all.
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